Should You Buy Online or Buy Locally?
July 23rd, 2008There are a number of reasons to shop and buy online, in no particular order:
- Don’t have to leave home, can do it in your underwear at 3am if you want
- Easy to compare prices, including tax & shipping
- You can save money - by increased selection of merchants and many times no sales tax. Shipping costs may negate savings of sales tax but many online vendors know the value of the words “free shipping” when competing for sales
- You can benefit from reviews written by previous customers
- Easy to compare products
But one thing that you should consider when shopping and buying online: did you go to a local retailer first to pick their brain or “touch and feel” the product?
The Bible says that a worker is due his wages. If you find a local retailer to be helpful or you feel you could not have made the decision without seeing the product, then do the right thing and buy from them even if the cost is higher.
The same goes for a website. If one particular website was the most helpful far and above the others, don’t go back to the site with the lowest price and buy from them. Don’t reward a merchant with a poor website, reward the one who has put forth the effort.
And in the flavor of my blog post of earlier today Moving The Free Line - Part 1, don’t begrudge someone their commission either. There is nothing wrong with someone going to the trouble to review or promote a product in some way and being paid for their effort. Presuming, that is, that their effort was of value to you.
Note, that after writing that post earlier, I realized that this website did not have a disclosure policy, an oversight I have corrected. (More recent websites that I have started I have included a disclosure policy as I learned about website “required” pages. - thanks Jeremy!) Again, the emphasis is on value; if someone helped you, you shouldn’t mind helping them.
A personal anecdote in this regard of buying online versus buying locally is in order. I recently took my family to the local Best Buy (I cringe just walking in) to look at Apple iMacs since we don’t have an Apple store within a 3 hour drive and gas is almost $4 a gallon. Best Buy is the only store in our area that claims any Apple product on hand.
What I found was a table of product on display that had the look and feel of a garage sale. The Mac AirBook looked like it was well used and abused. The actual iMacs were absent from the table. A somewhat arrogant but helpful young lad explained that someone had intentionally closed the lid with the mouse on top of the keyboard and destroyed the screen of each of the two display models.
“Don’t you have any more we could look at?” I queried.
“No,” he answered, “but we should have those back in about 10 days or so, we had to send them in for repair”.
Gee, don’t you suppose Best Buy can afford to put some other units out for display - possibly even ones that look attractive to buy and own? Yes, I understand damage happens, some people aren’t nice.
But how many sales do you suppose they lose in the 2 to 3 week time period they had no product on display? How many sales do you suppose they lose because the display product looks beat up?
My business philosophy is this: “Do it right or don’t do it at all”. In my humble opinion, Best Buy should put away the garage sale table and quit selling Macs.
I happen to have business interest in a website that is an Apple affiliate and I could make a commission (albeit small) if I bought an iMac through that website. But if Best Buy had attractive product on hand for my wife to try out and fall in love with, chances are we would have brought one home that day.
If we ever buy an Apple laptop, we will probably buy online instead of buying locally.





