Virgin America just began their new innovation in air transportation: Giving the consumer what he/she wants. Comfort and connectivity.
Virgin is offering, for a reasonable price (for how long?), an enjoyable way to travel once one gets past the charade of TSA security. See Bruce Schneier for more on that.
Wide, white leather seats and “mood” lighting that is ascribed to like being inside an iPod. Is that everyone’s dream? No. But for more and more of us, yes. 110 power outlets, USB & Ethernet, WiFi as soon as the FAA approves it. Movies to choose from, games like Doom, much more.
What do the airlines expect everyone to do while waiting for the:
- fog to clear
- clearance to the runway
- airline to find a pilot
- deicing
- weather to improve
- mechanics to apply some duct tape somewhere
Maybe the seat to seat text chatting will even keep the volume down a bit, who knows?
What I do know is that this is a step forward, especially for those who travel often. Even for those of us who don’t, it will be one less reason not to endure the hassle of TSA at the terminal.
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