With the transformation in technology, the mobile industry has also undergone drastic revolutions. What was considered to be used only by a few has now become mainstream. The mobile industry has also changed radically. The advancement in the mobile industry paves way for mobile app marketers to access potential customers 24/7. However, mobile users are bombarded with an influx of information every day.
App marketing agency provides mobile app marketing services that help apps become distinguishable. For mobile marketers, deploying data to make decisions for the app’s marketing is imperative to ensure engagement and to ultimately convert customers.
In this article, we are exploring workable mobile app marketing strategies that set you apart from competitors and drive conversions of the app significantly:
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Make The First Impression Count
As a matter of fact, 20% of users abandon using the app in the first 30 seconds of downloading the app. This implies that mobile marketers have a limited time to make a lasting impression. During the user’s first interaction, you only get a little time to put your app’s features and benefits across. Mess this chance and your app will be uninstalled in a blink.
The key to seamless on boarding experience is hands-down A/B testing. This intelligent analysis will help you foster long-term engagement and customer retention rate.
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Deploy Push Notifications To Its Best
Push notifications, when deployed as part of an app’s mobile app marketing, bears excellent capability to initiate communication with users. They prove to be vital to increase customer engagement, retain the customer or as an important part of the monetization strategy.
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Personalize Messaging To Build A Favorable Brand Experience
In this world full of options, mobile marketers leverage customer insight to get consumer purchase patterns and other behavior and tailor the message. This can be as simple as addressing a customer by name.
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Leverage The Abandoned Carts
Factually, many people abandon carts, and this is where the mobile marketer comes to play and recapture customers. A personalized message can help to recapture the customer that might have abandoned the cart. Multi-channel communication, such as push notifications, also attract customers to close the deal.
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Create a simple UX
Majority of the app users convert only if the UX is simple, intuitive and fast. Any friction or glitch will greatly increase the chance of customers driving away from the app and might even uninstall it. Keeping this in mind, apps must deliver customers the value they are looking for.
Final thoughts
To successfully convert mobile users of today and increase your app’s conversion, marketers need to deploy workable mobile app marketing services to ensure continued success for the app. If you follow the above-mentioned hacks to make your mobile app marketing game strong, you are putting the first brick of your app’s success. So, what are you waiting for? Hire an excellent app marketing agency to deploy these actionable mobile app marketing hacks and witness your app conversion rate skyrocket.